About Us
Strategy into Scalable Growth
At MarketArc Consulting, we believe that great products deserve great stories and that growth happens when those stories connect with the right buyers. We partner with small AI and SaaS companies in early to mid-stage funding rounds (Seed to Series C) to help them clarify positioning, sharpen go-to-market strategy, and scale with confidence.
We bring decades of experience leading marketing strategy, product positioning, and customer insights across the technology landscape. Our approach blends strategic clarity with hands-on execution, helping to ensure that every plan translates into measurable results.
Whether you need to define your differentiation, align sales and marketing, or strengthen your digital presence, MarketArc’s fractional marketing approach helps you move faster, smarter, and with greater impact. And, we can act as an extension of your leadership team, not just advising from the sidelines, but actively guiding the strategy that drives growth.
Clarity. Strategy. Results.
We start with insight, understanding your business, your buyers, and your goals. From there, we create marketing strategies that align teams, define differentiation, and drive measurable outcomes. Our work blends analytical thinking with creative storytelling to help your company stand out, engage the right audiences, and grow sustainably.
What’s Next
Your story is ready to be told —and scaled.
Learn more about how MarketArc Consulting can help you define your next stage of growth.
Michele Shaw
Michele Shaw is a senior marketing strategist and fractional CMO, known for helping B2B technology companies articulate their story, enhance go-to-market strategies, and achieve growth.
As the founder of MarketArc Consulting, Michele offers over two decades of expertise in product marketing, positioning, and customer engagement for software and managed services firms. She excels at turning complex products into clear, distinct messages that resonate with buyers and create measurable outcomes.
From Product Vision to Market Momentum
Michele’s career has centered on the intersection of marketing, product, and sales, where she has led efforts to boost brand visibility, increase market share, and align teams with a unified value proposition. Her experience spans all stages of the marketing lifecycle, including customer insights, messaging, go-to-market launches, content strategy, and sales enablement.
Prior to launching MarketArc Consulting, Michele served in senior leadership roles at Viewpointe, IBM, and Initiate Systems, guiding cross-functional teams to deliver data-driven campaigns, analyst relations initiatives, and content strategies that improved market presence and accelerated revenue.
Strategic Growth Partnerships for AI and SaaS Scale-ups
Today, Michele collaborates with early- to mid-stage SaaS companies to help them scale more effectively—developing strategies that link marketing with growth, align teams with their mission, and ensure every initiative produces measurable results.
When not working with clients, Michele stays up-to-date on marketing trends and mentors emerging marketing leaders.
Fractional Marketing Leadership for SaaS Growth
Faster Growth.
Ready to bring clarity and focus to your marketing?